Vice President, Marketing & External

Advocacy, Student Representation and Inter-Campus Connectedness


Position Requisites:

Elected position as determined during Spring Elections. Must be 18 years old. Must meet all MSA eligibility requirements. Must be a current full-time student enrolled at Mohawk College.

Reports to:

MSA President

Direct Reports:

Street Team (in conjunction with the Marketing & Communications Manager)


As a student leader who is part of a governance board, our responsibility is to provide strategic direction for the MSA, delegate staff to carry out governed tasks and to represent the student voice in all matters.

With a focus on both MSA events and services, is responsible for working cooperatively with the Marketing and Special Events staff, Street Team, and Vice Presidents to provide successful marketing, outreach and entertainment to the students of Mohawk College.

Skills & Experience:

Leadership experience; enrolment in a marketing or related program an asset; proficient with computers and Microsoft Office Suite; experience with multiple forms of social media; experience with event planning or public outreach an asset; proficient public speaker; creative and innovative; excellent interpersonal and verbal/written communication skills.  

Performance Measurables:

Attends all meetings/events/conferences as required; effectively communicate and cooperate with MSA Board members as well as MSA staff, student-staff, and the Street Team; maintain regular office hours; maintain regular and effective contact with Marketing and Communications staff and Street Team; compile and submit reports, paperwork, etc. in a timely manner.


Time Commitment:

Can expect a minimum of ten (10) office hours per week of office hours PLUS any meetings as may be required of the position.  Minimum of ten (10) hours per week must be scheduled during regular business hours (8:30 am – 4:30 pm, Monday through Friday, September through April) with one day per week extended until 6:00 pm if necessary.

  • May require late nights or weekends;

  • Minimum 10 office hours per week, September through April;

  • Must complete 5 office hours per week in August;

  • Attend a minimum of 5 events per month, September through April, in addition to regular office hours, meetings, conferences, etc.;

  • Must attend any MSA/College committee meetings as may be required in addition to regular office hours;

  • Expected to attend April and January retreats (may involve weekends and overnights);

  • Responsible for attending Board of Director meetings and/or training sessions as required;

  • Attendance at conferences as directed by the Board and/or President’

  • Participation and/or attendance at additional major events as required e.g. ABCD, MSA day, KPI’s, Awareness Campaigns


NOTE: It should be understood that the MSA is a student organization and as such it should be expected that this is not an hourly position and that MSA members and MSA representatives are awarded an honourarium (not an hourly salary) based on execution of tasks and responsibilities of the position.

Position Specific Responsibilities:
  • Voting member of the Board of Directors;

  • Must be willing and able to utilize August Office Hours in preparation for orientation events, etc.;

  • Assist the Marketing and Special Events staff to compile and retain on file complete reports of all MSA programmed events;

  • Assist in the creation and delivery of MSA promotions or campaigns;

  • With the assistance of the Marketing and Special Events Manager, train and supervise Street Team;

  • Assist in the scheduling and management of Street Team in cooperation with the Marketing and Communications Manager, the Special Events Programmer, and the Marketing Coordinator;

  • Assign Street team members to support Directors at weekly outreach tables;

  • Assist Directors in operating weekly outreach tables;

  • Organize and co-chair, along with the Marketing and Communications Manager, regular monthly meetings of the Marketing and Special Event staff.

  • Assist VP’s in all matters concerning marketing and special events at all campuses.

  • Assist in the management of both digital and print media in the various organization’s marketing outlets;

  • In coordination with the Special Events Programmer, assist in the planning, organization and executive of the MSA’s Annual Appreciation Banquet.


Generic Responsibilities:
  • All MSA representatives are expected to participate in at least five (5) MSA special events per month and must attend committee and/or College meetings and events, conferences, etc. in addition to any normally scheduled office hours and/or duties;

  • Complete evaluation reports for all conferences attended during the year;

  • Provide a progress report to the Board of Directors of all activities, functions and events over the course of the previous month no later than ten (10) days prior to a Board meeting;

  • Document and maintain the required office hours per week as scheduled throughout the academic year;

  • Educate and advise the incoming person on duties of the position;

  • To meet regularly with the MSA President to discuss duties of office and other pertinent issues;

  • Must prepare for and attend all related committee meetings and be prepared to be an active participant in such committee meetings;

  • Represent the students of Mohawk College in all matters as required and report as necessary;

  • Consult with and provide input to the MSA President with regards to any contentious issues that may, from time to time arise within the scope of responsibility;

  • Prepare for and attend all MSA Board of Directors meetings;

  • Vote at such meetings in the best interest of the MSA, recognizing that the Corporation should embody the best interests of the students of Mohawk College;

  • Adhere to all MSA policies

  • To complete all other duties as reasonably assigned.